Paid Media Specialist | Makati, Metro Manila, Philippines

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"name": "Paid Media Specialist", "location": "Makati, Metro Manila, Philippines", "locations": ["Makati, Metro Manila, Philippines"], "hot": 0, "department": "Marketing and Communications", "business_unit": "AGD Philippines", "t_update": 1722823247, "t_create": 1702649510, "ats_job_id": "300009234839681", "display_job_id": "19370", "type": "ATS", "id_locale": "19370-en", "job_description": "Campaign Planning and Delivery: The ability to set up and roll-out successful advertising campaigns, execute a set of well-structured tests and optimize performance over time against a clear set of performance goals with a focus on brand building & (B2B) lead generation including the following: Campaign Execution - including audience building, campaign set up, platform management, remarketing and budget management. Cross team collaboration - Working with other workstreams to align campaign strategies and goals across the organization. Research - Conducting in-depth keyword research and working closely with the website, email and SEO team to identify best practices for campaign set up Campaign Optimisations - Oversee overall performance and KPIs across multiple platforms. Monitor campaign performance, reporting and forecasting with the ability to make recommended optimisations based on insights. Ability to communicate effectively with internal clients including the following: Ability to proactively manage individual tasks and campaigns using project management tools provided. Proactively maintain knowledge of industry best practices and new technologies and knoweldge share across the team Continuously perform relevant research and monitor trends Education: Bachelor's Degree in Marketing, or any Business-related courses 2 years of cumulative hands-on experience in campaign management platforms including Google Analytics, LinkedIn Campaign Manager, Google AdWords/GDN, Facebook Business Manager Excellent understanding of LinkedIn, Facebook, and Google Ads platform. Preferably have a certification with these platforms. 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